Many business owners completely overlook the hundreds and even thousands of services required by cities and county municipalities.
Like any product the city or county uses, if they love it and believe in it they do what ever it takes to get it in the budget. It is your job to show them how they need what you have.
One inventive seller created a DVD showing a series of 15 second videos. The videos showed the products in use, mixed with a spokesman telling of the products features and benefits. The DVD was only a few minutes but was masterful at showing how ceramic can make jobs safer, save money and maybe even save lives.
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